advertising and pop culture.

so like i posted before, saatchi just released a new t-mobile spot inwhich they created a stunt in liverpool station. well that stunt/ad has hit mainstream blogs all over the place, giving the company, the agency, and the commercial tons of free media.

one of the blogs is the highly acclaimed Perezhilton.com


another being The Cool Hunter.
while some may argue the ads originality with flashmobs and recent things being similar, such as dancing prisoners, i think it's a great example of how pop culture and advertising can influence one another. next time i'm in liverpool station, i won't be surprised to see a group of people dancing.

i have to admit that while we had no part in the ad, being at the agency through this is very exciting. being at the launch, seeing it live on tv, talking to the creatives and planners who made it, and now seeing it hit mainstream is all very cool. kind of ignites a renewed sense of excitement and purpose of why i'm here.