Thursday, December 4, 2008

reasons why clients suck.

so everyone told us in ad school that pretty much clients, for the most part, suck. and that to do good advertising, a big part is the client. well being here as absolutely reconfirmed that as a fact. i 100% understand what they mean when they say 'have your fun now, while you're still in ad school.' if it doesnt suck, clients don't like it. ok, so this is a judgement coming from my long time run in the real world [2 1/2 months] but still. i was so excited to work on big name corporate clients, until i realized the reality of it. big names have a lot to lose and are much less willing to take risks. i suppose its a good thing that i'm learning/realizing this life fact now, but that doesn't mean i have to like it. now i understand why people get so excited about doing awards work, youre actually allowed to be creative. luckily here, we've been able to do both. my fear is that once i land the high anticipated job of my dreams, it's not going to be all it's cracked up to be. one thing i know, i will take a mom and pop account over corporate america who thinks they can copywrite, art direct, and produce everything much better than you [note to corporate america: using the same adjective twelve times in a spot is NOT good copywriting.] i know that logical advertising is the real world, and i have to live with it, but as a young creative i'm going to exercise my right to be naive and keep my fingers crossed to have good clients. either that, or can i just stay in ad school?