i met with someone to review my book last night for the first time. with only three months of ad school left i knew this time would come and it was inevitable. the first is always the hardest and i think it went quite well. but one question she asked me was: what do you want to do? traditional or digital?
i knew this question was coming. its one of the main things they ask new people in the business. however, i still wasnt sure of what my answer to the question is. however, today i am. i want to do effective advertising. if i'm targeting to teens, then i want to do digital. if i'm targeting wallstreet big wigs, i want to do print, and if i'm targeting the average joe on his commute home, i want to do outdoor. maybe its just my ideal, not yet jaded, fresh out of ad school attitude, and that'll soon change, but i want to work on good creative solutions. whatever media that may be in.
however that is leaning more towards digital and interactive solutions. i think this is absolutely hilarious. to normal people, it might not be funny, but to anyone in the ad business, it's right on the money. and freakin hilarious.
Thursday, June 4, 2009
Tuesday, June 2, 2009
karma.
this morning i read a really good blog from a leading female copywriter. she was talking about karma in the advertising sense. i've never thought about it too much but i think its something interesting.
today has been a terrible day. i woke up late, not much sleep. then coming to work my ankle gave out and i fell in the street. a car almost hit me, then it started to rain. it couldnt have been scripted better in a movie, except they forgot to write in the part where matthew mcconaughey runs out and saves me. because he didnt. instead i stand up, bloody knees, scrapped hands and bruised pride, umbrellaless and continued to work. it pretty much set the tone for the rest of the day.
just now i walked down to pret to get a cup of coffee. a deal i've made with myself is i can get coffee if i pack lunch. oh the life of a frugal student who is paying to work. but i smiled and said hi, just the coffee the nice girl behind the counter smiled and said "don't worry about it." i'm not sure why she did, maybe she was too lazy to ring up just a coffee or maybe she was one of the 1,000 new yorkers who saw my little show this morning, but it made my day. somehow, i feel like its a little bit of karma. because damn it, i've done a lot of things that deserve a free coffee every now and then.
today has been a terrible day. i woke up late, not much sleep. then coming to work my ankle gave out and i fell in the street. a car almost hit me, then it started to rain. it couldnt have been scripted better in a movie, except they forgot to write in the part where matthew mcconaughey runs out and saves me. because he didnt. instead i stand up, bloody knees, scrapped hands and bruised pride, umbrellaless and continued to work. it pretty much set the tone for the rest of the day.
just now i walked down to pret to get a cup of coffee. a deal i've made with myself is i can get coffee if i pack lunch. oh the life of a frugal student who is paying to work. but i smiled and said hi, just the coffee the nice girl behind the counter smiled and said "don't worry about it." i'm not sure why she did, maybe she was too lazy to ring up just a coffee or maybe she was one of the 1,000 new yorkers who saw my little show this morning, but it made my day. somehow, i feel like its a little bit of karma. because damn it, i've done a lot of things that deserve a free coffee every now and then.
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