i met with someone to review my book last night for the first time. with only three months of ad school left i knew this time would come and it was inevitable. the first is always the hardest and i think it went quite well. but one question she asked me was: what do you want to do? traditional or digital?
i knew this question was coming. its one of the main things they ask new people in the business. however, i still wasnt sure of what my answer to the question is. however, today i am. i want to do effective advertising. if i'm targeting to teens, then i want to do digital. if i'm targeting wallstreet big wigs, i want to do print, and if i'm targeting the average joe on his commute home, i want to do outdoor. maybe its just my ideal, not yet jaded, fresh out of ad school attitude, and that'll soon change, but i want to work on good creative solutions. whatever media that may be in.
however that is leaning more towards digital and interactive solutions. i think this is absolutely hilarious. to normal people, it might not be funny, but to anyone in the ad business, it's right on the money. and freakin hilarious.
Thursday, June 4, 2009
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