Thursday, December 4, 2008

reasons why clients suck.

so everyone told us in ad school that pretty much clients, for the most part, suck. and that to do good advertising, a big part is the client. well being here as absolutely reconfirmed that as a fact. i 100% understand what they mean when they say 'have your fun now, while you're still in ad school.' if it doesnt suck, clients don't like it. ok, so this is a judgement coming from my long time run in the real world [2 1/2 months] but still. i was so excited to work on big name corporate clients, until i realized the reality of it. big names have a lot to lose and are much less willing to take risks. i suppose its a good thing that i'm learning/realizing this life fact now, but that doesn't mean i have to like it. now i understand why people get so excited about doing awards work, youre actually allowed to be creative. luckily here, we've been able to do both. my fear is that once i land the high anticipated job of my dreams, it's not going to be all it's cracked up to be. one thing i know, i will take a mom and pop account over corporate america who thinks they can copywrite, art direct, and produce everything much better than you [note to corporate america: using the same adjective twelve times in a spot is NOT good copywriting.] i know that logical advertising is the real world, and i have to live with it, but as a young creative i'm going to exercise my right to be naive and keep my fingers crossed to have good clients. either that, or can i just stay in ad school?

1 comment:

melissa said...

i had mom an' pop clients when i worked for newsday and they were WORSE then corporate clients. because corporate clients actually have the money - mom an' pops client dont have the money, so what they are spending, they demand perfection - i found them to be so much worse then my big names (ie pc richards, saks, bloomingdales). it was CONSTANT editing and switching fonts and spending hours in their offices just deciding on a word to use or photo to edit. it's so difficult to find such a happy medium with low clients to high clients! i hope you have better luck then what i had! :)