we are always told that we need to look to other categories in the advertising world and borrow from them to set our advertising apart. for some categories this is extremely difficult such as banks, airlines, insurance, etc. the ones who successfully do, are most certainly set apart not only in terms of the ads but the brands themselves. case in point: jetBLUE, virgin atlantic, geiko [whether you hate the ads or not they stand out]
one category that i truly thought would never be cracked is politics. whether you play clean or dirty, political campaign has had the same tired feel since the beginning of politics. perhaps the invention of radio, television and new media spiced things up a bit, but essentially its all the same messaged delivered in all the same way. however, someones finally attempted to do it. with all politics aside, not saying the message is good or bad, anyone in advertising has to appreciate the genius of this ad and it's merit for breaking apart.
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