Nishimura lists 34 traits that make up the copywriter's natural gifts:
- Assertiveness. Must have faith in the copy he or she writes
- Cockiness. Must be lazy and cheeky. Not distracted. Reluctant to give up first idea.
- Must be willing to do research. Digs deep into what he writes about.
- Mental agility. Not stuck in one perspective. Must be able to see things from different angles.
- Calligrapher. Presents ideas in his own handwriting. Writing shows the person.
- Good memory. Must remember what other people have written in order not to repeat it.
- Skillful word choice. A basic skill for a copywriter.
- A strong stomach. Mustn't get a stomach ache after having ideas rejected two or three times.
- Neurotic. Neuroses make the man.
- Team player. Must be able to work with people with different skills.
- Be able to take a punch. The toughness not to be hurt by a client's criticism.
- Physical strength. Needs the stamina to be able to work through the night.
- Easygoing character. Doesn't panic as deadlines approach.
- Curiosity. Must be curious about all sorts of things.
- Kanji (Chinese characters). Large vocabulary. Can't always be writing the same thing.
- Loud voice. You can't be successful if you don't speak up.
- Strong sense of responsibility. Gets things done on time.
- Notetaking. Has to be able to listen and take notes quickly.
- Insight. Nobody is going to tell you exactly what they want.
- Understands quickly. Doesn't need long meetings.
- Likes people. You can't be a copywriter without being interested in people.
- Likes to work. You can't do this work unless you love it.
- Likes to play. Work is play. Play is work.
- Gloom. Why is it that most first-rate copywriters are gloomy people?
- Aesthetic sense. Must be concerned with the quality of the image as well as the quality of the words.
- Computer skills. Nowadays, if you can't use a personal computer, designers will hate you.
- Ordinary tastes. Great copywriters may look strange. But in fact they tend share ordinary people's sensibilities.
- Psychological education. The ability to read people's feelings.
- Hardworking. Earnest about everything.
- Suspicious. The ability to doubt everything.
- Open to flashes of insight. In the bath, on the toilet, wherever.
- Good at keeping things in order. Needs to know lots of stuff. Also needs to know how to put aside what is interfering.
- Imagination and empathy. Must be able to imagine what is bothering other people.
- Above all, perseverance. Sticks to it.
regardless, we're through week one of quarter 4. i have most of my work posted to the door site with the exception of a campaign or two and some descriptions.
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